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Legal Marketing Insights

The latest in digital marketing, specifically for law firms.

Better Cases’ industry experts break down the strategies, solutions, and updates affecting law firms today to help you make the most of your marketing.

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Designing a Law Firm Website That Improves Conversion QualityDesign

Designing a Law Firm Website That Improves Conversion Quality

December 10, 2025
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A Practical Guide to PPC Advertising for Law FirmsAdvertising

A Practical Guide to PPC Advertising for Law Firms

December 8, 2025
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Why SEO Still Matters for Law Firms in a Zero-Click WorldContent

Why SEO Still Matters for Law Firms in a Zero-Click World

December 4, 2025
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Understanding the Difference Between SEO and SEM for Law FirmsSEO

Understanding the Difference Between SEO and SEM for Law Firms

December 2, 2025
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Common SEO Mistakes Law Firms Should AvoidSEO

Common SEO Mistakes Law Firms Should Avoid

November 30, 2025
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Less is More for One SSD Law FirmCase Study

Less is More for One SSD Law Firm

November 23, 2025
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Why Content Pruning Matters for Law Firm WebsitesContent

Why Content Pruning Matters for Law Firm Websites

November 16, 2025
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Why Law Firms Need Diversified Lead GenerationAdvertising

Why Law Firms Need Diversified Lead Generation

November 8, 2025
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Why Responding to Reviews Matters for Your Law FirmAdvertising

Why Responding to Reviews Matters for Your Law Firm

November 1, 2025
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Mitigating Increased Ad Costs with OptimizationCase Study

Mitigating Increased Ad Costs with Optimization

October 30, 2025