Legal Marketing Insights

The latest in digital marketing, specifically for law firms.

Better Cases’ industry experts break down the strategies, solutions, and updates affecting law firms today to help you make the most of your marketing.

A Glossary of Law Firm Marketing Metrics You Need to KnowAnalytics

A Glossary of Law Firm Marketing Metrics You Need to Know

May 19, 2026
What are Legal Directories and Why Do They Matter?SEO

What are Legal Directories and Why Do They Matter?

May 6, 2026
Specialized Positioning for Law Firms: Why Generalist Messaging Costs Rankings, Leads, and AI VisibilitySEO

Specialized Positioning for Law Firms: Why Generalist Messaging Costs Rankings, Leads, and AI Visibility

May 6, 2026
Are workers’ compensation firms missing an opportunity? Changes in New York Allow Mental Health ClaimsContent

Are workers’ compensation firms missing an opportunity? Changes in New York Allow Mental Health Claims

April 28, 2026
AI Search for Law Firms: What Actually Changes, and What Does NotSEO

AI Search for Law Firms: What Actually Changes, and What Does Not

April 20, 2026
6 Tips for Optimizing Google Business Profiles for Law FirmsAdvertising

6 Tips for Optimizing Google Business Profiles for Law Firms

April 13, 2026
Email Marketing for Personal Injury Law Firms: The High-ROI Channel Most Firms Skip

Email Marketing for Personal Injury Law Firms: The High-ROI Channel Most Firms Skip

April 11, 2026
Performance Max for PI Law Firms: A Lead Quality ProblemAdvertising

Performance Max for PI Law Firms: A Lead Quality Problem

April 5, 2026
Woman working on a tablet with a stylus pen
Law Firm Website Design Tips for Improving Lead QualityDesign

Law Firm Website Design Tips for Improving Lead Quality

April 4, 2026
How Fast Your Firm Responds to Leads Determines Whether You Get the CaseAdvertising

How Fast Your Firm Responds to Leads Determines Whether You Get the Case

March 29, 2026