Email Marketing Keeps Firm Top of Mind

For many SSD firms, including Jeffrey Freedman Attorneys, it can take a while for a lead to become a case. Even someone with a well-documented disability may not qualify for benefits right away. These leads may still need legal support for a future application or appeal. It’s important to keep the firm at the top of a potential claimant’s list of lawyers to call when the time is right, so Jeffrey Freedman Attorneys could capture that lead.

Manually checking in with leads who aren’t quite ready to start the application process takes a lot of resources. The firm still needed a way to stay present so those leads, as well as referring attorneys, would come back at the right time, especially since both had real case potential if the effort paid off. We began tailoring email marketing to both potential clients and referring attorneys who were already familiar with the firm.

Better Cases stays connected with these leads through emails that keep Jeffrey Freedman approachable and familiar. These segmented campaigns connect readers with tailored educational content relevant to each of the firm’s two main audiences.

Jeffrey Freedman can directly attribute qualified leads to these email marketing campaigns. Some of these recipients became qualified months to years after first contacting the firm. Website traffic to Jeffrey Freedman’s site from email marketing is 20% more likely to contact the firm than the average website visitor.