Client-first design for a more approachable legal experience.

Jeffrey Freedman Attorneys needed to refresh its online presence to better reflect the professionalism and warmth that have defined the firm for decades. Like many disability law firms, Jeffrey Freedman’s prior site was bogged down by legal jargon, clunky design, and hard-to-use forms. Clients found the site difficult to navigate and use, which was a serious barrier for those already overwhelmed by the disability claim process.

We redesigned the site with a clean layout, responsive functionality, and improved messaging to reduce friction and highlight the firm’s experience. The result was a user-friendly site that offered valuable information and avenues to connect without overwhelming visitors. We refined existing blog content to align with search behavior and provide clearer value to readers, and introduced targeted campaigns to support engagement and encourage meaningful next steps.