Adapting to industry change with smarter digital marketing.

Stephens & Holman needed to quickly adapt to new regulations that reshaped how injury law could be advertised in British Columbia, Canada. With most of its existing budget going toward traditional media like TV, Stephens & Holman needed a partner who could help the firm shift toward more measurable, cost-effective channels. The firm required support in rethinking how to better position itself online.

We created a new, mobile-friendly site that follows industry guidelines and emphasizes the firm’s primary practice areas. A short contact form on each page, plus trackable phone numbers, make it easy for potential clients to reach out. Plus, the optimized blog content and targeted search ads work together to help the firm appear in relevant search results and convert visitors into qualified leads.