Analytics and Reporting for Law Firms

Insights that strengthen outcome-focused marketing strategies.

Marketing is only effective when you know what’s driving results. Our analytics tie spend, inquiries, and signed cases together to show what’s effective. Tracking every stage of the funnel helps you focus resources on your most qualified clients.

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Our Approach

Comprehensive performance reporting for lawyers.

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Track the Full Funnel

Understanding how prospects move through the client journey helps narrow focus to the strategies that consistently produce better results.

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Track and Qualify Leads

Evaluating and scoring leads help distinguish qualified inquiries from mismatches, improving how firms prioritize and respond.

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Review What to Scale or Stop

Patterns in quality, geography, and conversion show which strategies deserve more attention and which no longer justify the spend.

Better Cases has managed our web presence for years with care and consistency. They’re responsive, proactive, and keep our site safe, secure, and running smoothly—I recommend them without hesitation.

John R. Federice, Esq.Gielowski, Federice & Caligiuri, LLP

What you can expect from Better Cases.

  • Full-funnel reporting tracking outcomes from initial spend to retained case
  • Cohort and location-based insights to guide where to scale or pause efforts
  • Campaign-level attribution for form fills, calls, and other lead sources
  • Intake analysis built around call scoring and qualification outcomes
  • Monthly reviews with strategic recommendations, not just static reports

Get insights you can actually use.

We’ll help you make sense of spend, clicks, and conversions with reporting that connects digital marketing to real outcomes.

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