Campaigns that learn from past performance to target quality leads.
Not every lead is worth pursuing. High-traffic campaigns that don’t convert waste ad spend and time. We prioritize quality clicks, continuously optimizing to direct resources to audiences with the most potential.
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Our Approach
Targeted online advertising made simple for attorneys.
Data-Backed Ad Spend
Your budget is directed toward opportunities more likely to become qualified cases, rather than chasing volume and inflating lead counts.
Targeted Campaigns
We eliminate irrelevant and low-yield targets to reduce wasteful clicks and keep campaigns focused on audiences with high intent.
Filtered Leads
With tactics like specific CTAs and enhanced forms, we reduce the number of weak leads that reach your desk, saving your time for qualified leads.
”Better Cases has guided our firm through major shifts with clarity and ease. They’re steady, supportive, and invaluable in helping us pivot confidently from TV to digital media.
Simon J. HolmanStephans & Holman
What you can expect from Better Cases.
- Paid search, display, video, and directory ads aligned with your practice and location
- Targeting refined by practice area, geography, and intent to avoid wasted clicks
- Testing across copy, creative, and demographics to pinpoint stronger opportunities
- Landing pages optimized with forms and CTAs that pre-qualify before intake
- Conversion tracking that follows spend from first click through retained case
Get more from your digital ad spend.
Let’s uncover where your advertising budget is going, and how Better Cases can help you make the most of it with optimized targeting.