All Posts By

admin_bettercases

Legal Marketing Insights

The latest in digital marketing, specifically for law firms.

Better Cases’ industry experts break down the strategies, solutions, and updates affecting law firms today to help you make the most of your marketing.

A Glossary of Law Firm Marketing Metrics You Need to KnowAnalytics

A Glossary of Law Firm Marketing Metrics You Need to Know

May 19, 2026
What are Legal Directories and Why Do They Matter?SEO

What are Legal Directories and Why Do They Matter?

May 6, 2026
Specialized Positioning for Law Firms: Why Generalist Messaging Costs Rankings, Leads, and AI VisibilitySEO

Specialized Positioning for Law Firms: Why Generalist Messaging Costs Rankings, Leads, and AI Visibility

May 6, 2026
Are workers’ compensation firms missing an opportunity? Changes in New York Allow Mental Health ClaimsContent

Are workers’ compensation firms missing an opportunity? Changes in New York Allow Mental Health Claims

April 28, 2026
AI Search for Law Firms: What Actually Changes, and What Does NotSEO

AI Search for Law Firms: What Actually Changes, and What Does Not

April 20, 2026
Email Marketing for Personal Injury Law Firms: The High-ROI Channel Most Firms Skip

Email Marketing for Personal Injury Law Firms: The High-ROI Channel Most Firms Skip

April 11, 2026
PPC for Lawyers: 4 Things Law Firms Should KnowDesign

PPC for Lawyers: 4 Things Law Firms Should Know

March 16, 2026
Lawyer in suit looking at a tablet in office
Less is More for One SSD Law FirmCase Study

Less is More for One SSD Law Firm

November 23, 2025
Man and woman discussing metrics on a laptop while sitting on an indoor bench
Mitigating Increased Ad Costs with OptimizationCase Study

Mitigating Increased Ad Costs with Optimization

October 30, 2025
Woman sitting a desk writing in notebook with mug of coffee in her other hand
Relevant Content Drives Long-Term SuccessCase Study

Relevant Content Drives Long-Term Success

October 22, 2025